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Alexander apologises and resets as winless Bradford face in-form Bolton

Graham Alexander has admitted he was wrong. After an angry outburst following Bradford's EFL Trophy defeat at Doncaster, the manager has apologised to his players ahead of Saturday's trip to Bolton Wanderers. Steven Schumacher, whom Alexander signed at Fleetwood Town, now stands in the opposite dugout.

By BCAFCFeed on
Graham Alexander watching from the dugout.

Graham Alexander watching from the dugout.

Arthur Haigh

Graham Alexander has done something unusual this week: admitted he was wrong. After an angry outburst following Bradford City's EFL Trophy defeat at Doncaster, the manager has apologised to his players ahead of Saturday's trip to Bolton Wanderers. Steven Schumacher, whom Alexander signed and worked with at Fleetwood Town, now stands in the opposite dugout with his side chasing a ninth successive home win. With 5,000 Bradford fans making the trip and Bolton sitting one point behind in fourth, it represents a significant test of the Bantams' promotion credentials.

Bradford arrive at the Toughsheet Community Stadium in the midst of their first real wobble. Five league games without a win — four draws and Saturday's 2-1 home defeat to Burton — have seen them slip to third. Cup competitions haven't offered relief: elimination from the FA Cup by League Two's Cheltenham, then Tuesday's second-half collapse at Doncaster in the EFL Trophy.

Yet context matters. Bradford sit third in the table on 27 points from 15 games, behind Stockport and Lincoln (both 28). Only two other newly promoted teams in the last 25 years have lost as few — or fewer — at this stage. For a side six years out of this division, it remains an impressive return.

Bolton, by contrast, are gathering momentum. Five successive wins in all competitions, including a 4-0 thrashing of Port Vale, have lifted them to fourth on 26 points. Unbeaten at home all season, Mason Burstow leads the way with seven league goals, with Amario Cozier-Duberry on six in the league. With a crowd exceeding 25,000 expected, it all adds up to a daunting test for Bradford.
A Bolton win would see them move above Bradford and strengthen their push for automatic promotion. For Bradford, three points would end the slide and reassert their credentials as genuine contenders.

A public apology and the perspective that changed everything.

After watching his side capitulate in the second half at Doncaster, the Bradford boss had been scathing. "I want us to think long and hard about what we want to be as a team," he told BBC Radio Leeds, serving a touchline ban from the stands. The anger was visceral, unusual for a manager who prides himself on composure.


But the international break gave him space to reflect. Then his wife intervened. "I think my wife sent me something on X/Twitter about newly promoted teams into this division in the last 25 years and only two others have lost two," Alexander explained. "His last word was perspective. My wife sent it to me last Thursday when I was still in the mood."

"I know I was angry last Wednesday and it was out of order for me," Alexander said. "I don't think my emotion was justified to be honest with what the players had done. I acknowledged that with the players on Monday."

His anger hadn't stemmed from the result but from what he'd seen psychologically. "I just felt in the Doncaster game's second half we lost a little belief in ourselves," he explained. For a manager who demands intensity, watching his team switch off represented something worse than defeat — it suggested mental fragility that could derail a season.


Proving character at a new level.

Here's Alexander's tension: is his team a fully-fledged top-end League One outfit, or are they still finding their feet?

"I had to check myself," Alexander admitted. "We are a newly promoted team. It's only 15 games in. We've got another 30 to go at this new level for us as a club." But he's equally clear about what this period demands. "We have to prove ourselves in a tough spot," Alexander said. "If you're winning every game, okay, you're proving you're a good team. But I don't know how much you've proven about your character to bounce back, or your character to play under duress, or your character to play with less confidence than you had three weeks ago."

Bolton themselves might answer that question. Five seasons in League One since promotion in 2020-21, unable to make the step up despite being a former Premier League club. They represent both opportunity and warning: succeed quickly, or risk becoming another big fish unable to escape the pond.

The break allowed Alexander to reset, going back to preseason principles with a behind-closed-doors bounce game. But he's also wrestling with expectations — his own and his players'.

"I still want players to maximise what they are," he said. "I still want them to commit to games. I want them to be not afraid to make mistakes. They have to understand that there's risk in everything, that in every win there's risk, in every success. If you don't want to have risk, you're not going to achieve anything."
When the pupil faces the teacher.

The subplot adds genuine intrigue. Schumacher was one of Alexander's first major signings at Fleetwood in summer 2013, a Bury captain targeted because he'd won promotion before. It worked — Fleetwood beat Burton 1-0 in the League Two playoff final at Wembley, with Schumacher playing many times under his manager.

"He was an authority in the changing room with the other players, on the training pitch, always had an opinion," Alexander recalled. "A really good player, really good footballer as well."

After guiding Plymouth to the League One title in 2022-23, Schumacher is trying to replicate that trick at Bolton. The personal connection adds warmth, but professional respect will dominate.

Aden Baldwin and Antoni Sarcevic will both be assessed ahead of the trip, with only Curtis Tilt and Nick Powell confirmed absences. Baldwin played 45 minutes in Tuesday's behind-closed-doors game after missing significant time, while Sarcevic's groin issue has kept him out of four of the last five games. Bradford's creativity has dulled without their key midfielder.

The fixture schedule ahead is relentless through November and December, making squad management crucial.


Predicted Bradford XI

Alexander apologises and resets as winless Bradford face in-form Bolton

Saturday will reveal whether Alexander's reset has worked. Bolton's home record is formidable, and the atmosphere will be significant. "Our players enjoy that," Alexander said. "I know that 100 per cent. I enjoy it. I'm sure our supporters enjoy it. So what's not to like about going there and competing at the best level?"


For Bradford, it's about rediscovering the intensity that made them so dangerous early on. The pressing, the belief, the refusal to be cowed. "My expectation comes because I believe in my players," Alexander said. "If I didn't believe in them, I'd just accept getting beat off them."

The answer comes at 3pm on Saturday.